Job Description:
· Responsible
for the execution of brand marketing plan, coordination of advertising, PR and
promotions events, sponsorship and loyalty programs arrangement and campaign
evaluation
· Update
market trend and develop digital marketing strategies for maximising sales and
profitability
· Develop
and maintain good working relationship with media on product updates, public
relations coverage for company, brand image enhancement, product awareness
· Manage
media exposure: advertisement, press release, articles on publications, &
etc
· Organize
and coordinate trade shows: Securex, vertical market exhibits, seminars, meetings
& training classes
· Prepare
marketing materials: date sheets, POS display, banners, posters, promotional
items, & etc.
· Market
research & analysis – competitive analysis of product pricing, advertised minimum
price management, summarize and analyze feedback from the field about market
price trend.
· Create
promotional programs for DTs, SIs, and dealers. Common programs for all
customer base and tailored programs for key customers.
· Communicate
with the marketing team at the main office to coordinate company-wide marketing
activities.
Desired Skills and Experience
· University
graduate in marketing with minimum 8 years relevant experience in Security /
Video Surveillance industry, of which 3 years in management level
· Possess
strong sense of market trends and good network with related media
· Hands
on experience with social media platforms and blogging is highly preferred
· Excellent
presentation, interpersonal and communication skills
· Proactive,
independent, self-motivated and able to work under pressure
· Good
command of English and local language
· Good
oral and written communications skills, analytical skills, organization skills
· Proficiency
in MS Office
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